Most Recent Articles
Experts anticipate that retailers may ring up more than $1.1 trillion in holiday sales in 2018. To get a piece of that, you must find ways to make yourself stand out above the competition. If done effectively, these social strategies can appeal to consumers and make them choose your business over others. Here are four strategies you need to launch this December: [...]
If you’ve been thinking of expanding your business, now is the perfect time. A record number of business owners reported that they planned to expand their business, according to the NFIB Research Foundation's most recent optimism index survey. Many business owners take advantage of the many sales and opportunities of making end-of-year purchases. Plus, they may be incentivized to make purchases [...]
Black Friday and Cyber Monday have become renowned as the busiest shopping days of the year. For you, this means a whole ton of potential to attract new customers, re-engage existing customers, and see a dramatic spike in your revenue. But how successful you are in capitalizing on these mega shopping days will ultimately come down to how well you [...]
We’ve all heard it said that time is money, and when you’re starting up or running a small business this certainly rings true. Using your time, people and resources efficiently will go a long way towards keeping your business healthy, profitable and sustainable, as well as lowering your stress levels and making it all seem more manageable! It’s not rocket [...]
As a small business, keeping your head above water and planning for growth can be a delicate balance. There’s a certain truth to the saying that you’ve got to spend money to make money, but if you can’t cover your expenses every month (rent, payments to suppliers, salaries, etc.) you’re going to find yourself in some serious hot water. [...]
As the digital world evolves at a rapid pace, new marketing potential is constantly emerging, so the question is how to harness it. The good news is that it doesn’t have to be a burden on either your time or your budget as there are plenty of free or affordable tools and resources out there that are designed to make [...]
When marketing your business online, making your company stand out can be an arduous task. Indeed, in an age when there seem to be more businesses than ever, making your company appear to be distinguished and special can seem next to impossible. However, by taking heed of the following tips, you will be well on your way to doing just that!
Are you a small business looking to increase your profitability? You don't need to reinvent the wheel -- thriving businesses who came before you have plenty of knowledge to share. You can learn about these best practices by picking up some of the top books regarding business growth and profitability. Here are five of the top books for small business owners who want to get their finances in order and increase profitability.
Re-thinking or refining your business model might feel like a step backwards, but in fact it’s a key part of the journey for any successful and sustainable business. You have to be agile if you’re going to stay ahead of the competition and see your business grow in the future, and that will require plenty of re-evaluation along the way. You will also find that you’re constantly learning from your experiences, and it pays to put these lessons into action as quickly and seamlessly as possible.