When you’re faced with the task of building a new website, the role that your content management system (CMS) will play is critical. It’s the tool by which all of the complexities of code fall away, giving you an easy ride from a blank screen to a fully fledged online presence in no time. With simple templates and a little ingenuity, you can grow your small business on the Web like a pro. The first step, however, is to pick a CMS that suits your company’s needs.
What do you think of when you imagine how industry giants manage their online content? A popularized image of a wiry-haired, bespectacled tech person who speaks code more fluently than English might spring to mind. But what if big name businesses, such as CNN and eBay, were actually using a CMS to update their websites? The decision is ultimately yours, but if you’re looking for a few worthwhile options to get you started, consider the following:
Arguably one of the most powerful CMS options on the market, the popularity of WordPress is undeniable. Not only were the above-mentioned examples created with this site-building tool, there are several templates at your disposal to make your site unique. The best part – it’s exceedingly simple to use. You’ll have plenty of options to insert additional plug-ins and features, as well, and the built-in editor will walk you through it all step-by-step. There is one caveat, however – the more complex your ideas become, the more basic knowledge of code will come in handy. If you’re looking for an option that will give you the most power and are willing to sacrifice a little self-sufficiency with each new feature you add, WordPress is perfect.
If you’re willing to spend a little more energy learning how to use a CMS, then you might want to give Drupal a try. It’s completely open-source, which means that you’re in for lower start-up costs all around. In addition to lower monthly fees, Drupal will give you the tools you need to blend IT and marketing together into one powerhouse of a website, and similar to WordPress, how much coding you perform is entirely up to you – there are templates galore with this CMS option, and although there are additional features available, each new feature could mean more hands-on design work. What’s the difference? It doesn’t begin as a blog-based framework, letting you set up the design from the ground up.
In terms of the learning curve and accessibility of a CMS, this option is a mixed bag of opportunities. While it might seem much more complex right off the bat, upon further inspection, it’s just as simple to navigate as WordPress. It simply has more immediate options. As with the other two CMS strategies, this one has a modicum of coding involved, but only if you’re aiming for complex designs. If you’re looking for a website creation tool with a lot of flexibility, Joomla is your best bet.