Do you tweet? This question might seem to evoke images of birds chirping to some, but if you’re a member of the corporate landscape, the answer should be a simple and resounding yes, especially if you’re attempting to grow your small business. The sheer power of Twitter in the hands of a company’s marketing team is undeniable.
As far as social networks go, this one’s claim to fame comes from its ability to hook you up with people from all over the world, with blessedly minimal effort. Unlike other sites, where you have to actively seek people out to add them to your collection, Twitter has a very handy way of bringing people to you instead. Now that this platform has been around for a little while, small businesses have begun to take it by storm, incorporating its sleek 140 character messaging system to get the word out with ads and campaigns that work.
If you aren’t hip to Twitter’s hidden potential, read on for a few easy ways you can get started now:
It’s small enough to be niche
As a marketing tool, Twitter is relatively underground. For that reason, it’s still a largely consumer-driven source of information, which means that people are still eagerly retweeting and sharing content as it crosses their feeds. What does that mean for you? As someone who’s trying to grow a small business, it’s essential that you’re looking into ways to separate your brand from the rest.
Sponsor your tweets
With some marketing tools, sending your name across the Web can feel like you’re broadcasting into a void. Twitter, on the other hand, gives you the option to sponsor tweets, which makes them that much more visible. Rather than scrolling past your content, consumers will see your information as if it were an ad, allowing you to promote your company in bold new ways.
More followers means more website exposure
The idea of using 140 characters to build a brand might seem insane, so try to think about it in terms of a jumping off point. If you’re trying to rely solely on tweets alone, you may not see much of an uptick in sales, but if you’re pointing followers back to the hub of your online presence, the tables might turn for the better.
Hashtags are crucial
Although kids these days have begun using hashtags colloquially, uttering them out loud rather than keeping them focused on social media, they’re a key ingredient in successful Twitter campaigns. Consider them the DNA of this social media platform. Users can search the hashtag directory to find all the tweets that might include specific key words, helping them to find other like-minded people to follow. If you’re marketing a specific product, try including its name in your tweets with a hashtag. For example, coffee shops might consider composing a message with "#coffee" in it, either as part of the sentence or at the end, to help build exposure.