Few devices have sparked curiosity, intrigue and envy among small business owners, but one remains both elusive and enticing to executives: Google Glass.
When it was first introduced in 2012, only a select group of individuals were allowed to test the software as part of the Glass Explorer program. However, over the past couple of years, more people have had the opportunity to test the device and examine how it can revolutionize both their personal and professional lives.
Doctors, hotel workers, journalists and small business owners alike have adopted Google Glass, illustrating just how this technology can shape day-to-day operations.
All about the apps
Similar to smart phones developed by the company, Google Glass features a variety of apps tailored for different moods, interests and needs. Executives using this software have the ability to utilize its video recording features, voice-activated search function and networking apps to reach consumers and conduct research on-the-go.
There are several ways small business owners can use apps provided by Google Glass. First, voice-activated software can allow executives to send texts, schedule appointments and dial customers or potential leads without having to lift a finger, meaning they can conduct these operations while traveling or performing another task. Similarly, several app developers have crafted programs specifically geared toward streamlining processes for these workers. In the future, as more businesspeople adopt Glass, more companies may follow suit by tailoring their apps specifically for use with the device.
A use for every industry
Individuals working in various industries have used Google Glass and reported that it has drastically altered their business. Retail workers, for example, can use the device to organize records, keep track of purchases, and take pictures or videos to instantly post on social media sites. Additionally, several leading retail stores have developed apps geared toward the consumers who have Glass, allowing them to interact with store offerings using the device. Sherwin-Williams, a paint supply company, created an app for iPhone and Android devices called ColorSnap, which allows users to take a picture of an area, then discover which paint shades match the colors within. The corporation adapted this app for use on Google Glass, meaning that users who view a color or swath of shades they particularly like in a remote location can take a picture and view the Sherwin-Williams library at the same time.
This business is not, however, the only to take advantage of Glass’ capabilities. Companies have used the software for everything from training new workers to taking food orders.
Google launches "Glass at Work"
Upon discovering how creative Explorers became following adoption of Glass, Google developed a new program – "Glass at Work" – to encourage individuals with this software to tell the company how they’re using it in their operations. The company announced on its Google+ page that it has seen an influx in the number of executives and organizations using Glass to create innovative content, and encouraged those who have partnered with developers to get in contact with the company in order to provide greater apps and content for business professionals in the future.