Choose the Right Website Creation Tool
There are two ways to build a website. You can enlist the services of a website designer — someone who is responsible for the color scheme, layout and general design of your site. Alternatively, you can build your own site from scratch using a content management system. WordPress currently dominates the website creation market: 25 percent of all websites use the platform.
Use a Call to Action
A call to action (CTA) is a prompt that encourages your visitors to take action. It’s usually an image or button that includes a line of text — "Buy Now," "Click Here," "Sign Up," etc. — and is a powerful marketing method for retail stores in all niches. Including a CTA on your web pages is crucial for sales. CTAs placed in your website’s sidebar increase conversions by up to 1.5 percent; CTAs on welcome pages boost conversions by up to 25 percent.
Choose a Good Web Host
Once you’ve designed your website, you need to store it on a server. This is where a good web host comes in. Look for a platform that will keep your site accessible to customers. Slow-loading pages — often the result of a slow server — could have a detrimental impact on sales. Research suggests that a single second delay in your website loading time could lower conversion rates by seven percent. Moreover, 40 percent of consumers will abandon your site if it takes more than three seconds to load.
Think About Search Engine Optimization
Search Engine Optimization (SEO) is important for your retail business, too. It’s the process of optimizing your site so that your web pages appear in a prominent position on Google and Yahoo. This is important because consumers are more likely to click on websites at the top of search engine result pages. One study found that websites ranked number one on search engines had a 36.4 percent click-through rate, while websites in second place had a 12.5 percent rate.
Target Your Audience
The overall layout and design of your website will depend on the type of customers you are trying to attract. If you are advertising products to millennials, for example, you might want to include lots of images and videos on your web pages, and introduce a vibrant, eye-catching color scheme. If you are targeting the over-50s, on the other hand, you could use more traditional web design elements.
Creating content is a fantastic way to attract more people to your pages and get you noticed. One way to this is to set up a blog on your site with posts that resonate with your audience. If you own a clothing store, you could write about the latest fashion trends or offer useful style tips. Don’t forget to ask your readers to like, share and comment on your content. That way, you can expose your blog posts to a potential audience of millions.
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