Experts anticipate that retailers may ring up more than $1.1 trillion in [...]
Black Friday and Cyber Monday have become renowned as the [...]
As the digital world evolves at a rapid pace, new [...]
When marketing your business online, making your company stand out can be an arduous task. Indeed, in an age when there seem to be more businesses than ever, making your company appear to be distinguished and special can seem next to impossible. However, by taking heed of the following tips, you will be well on your way to doing just that!
Are you looking for a way to take your quarterly sales to the next level? It's all about the marketing. You might have the best product or service in your industry, but if the right people don't know about it you won’t reach your business’s full potential. Here are some tips for identifying your target market and creating a message that compels them to trust you with their money.
While the digital age has sucked many small businesses kicking and screaming into its vortex, it is the service industry that continues to boom. In particular, hair salons, seemingly unaffected by digitization, are still popping up across the country and the trend shows little sign of slowing. However, a booming industry also means booming competition, and there is no time to get complacent.
There are plenty of factors to consider when starting your small business, and high on that list should be location, location, location. You might be surprised to learn how much difference it can make to the success and longevity of your business that you choose the right city as your starting point.
Summer is here and your customers are ready for warm-weather cocktails. That means it's time to think about reinventing the drink menu at your bar or restaurant. Why not give people a reason to sing your praises during happy hour season?
You hear a lot about Millennials in marketing circles. They're [...]
Facebook Live, Instagram Stories and other social media platforms offer live streaming opportunities for users. These live events give you an excellent opportunity to connect with your audience, whether you want to build your brand awareness or announce a new product. Here are a few tips to get the most out of live streaming on a social media platform.