Some of the biggest brands have already got stuck into the food truck craze, including TGI Fridays, McDonald’s and In-N-Out Burger, but there has also been a revolution among entrepreneurs and small businesses. A food truck doesn’t have to mean greasy fast food or simple, cold snacks – more and more, savvy start-ups are getting experimental with original, hip and gourmet offerings.
Summer is here and your customers are ready for warm-weather cocktails. That means it's time to think about reinventing the drink menu at your bar or restaurant. Why not give people a reason to sing your praises during happy hour season?
The moment your customers get their credit or debit card out is important for every business’s success. Whether you’re taking payments over a physical counter, online, or both, this is the point at which all of your careful planning, investment, development, recruitment and marketing quite literally pay off. But in order to actually accept your customer’s payment, you need a payment processor.
Plenty of companies go straight in for a sale. They do everything they can to drive a customer to sign the dotted line without paying much attention to any other stage of the journey. You might find yourself getting sales here and there, but the lifetime value of your clients are low and you don't see a lot of loyalty. When you create a client, not a sale, you put yourself in a position where you can achieve long-term success.
Gift shops, chocolatiers and flower stores don't have to have all the fun on Valentine's Day. With a bit of creative thinking, your small business can leverage this seasonal marketing opportunity by embracing some humorous ways to get romance on the menu.
Long-team success comes from a steady and growing customer base. Put yourself in a position to grow your company for the long term by making improvements to avoid these customer deterrents.
Without a doubt, Hurricane Matthew has left devastation in its wake. It’s at times like these that ordinary Americans can make a difference, including those in the small business community. But how exactly can you go about it?
Use these strategies to keep your small business' holiday outreach, marketing campaigns and in-store decor holiday neutral this season.
The humanity in brands is something that consumers continue to look for before deciding on companies to rely on.
Take a cue from Cupid and start showing your customers how much you love them.