U.S. vehicle sales totaled 17.55 million in 2016 — up from 17.47 million in 2015. Auto dealership management software facilitated many of these sales. These programs streamline the day-to-day operations of a car dealership, from marketing to payroll. Here are some of the features of auto dealership management software that you need to know about in 2017.
1. Improve Your Automotive Marketing
Forty-two percent of auto dealers say they experience less website traffic than they did five years ago. Consequently, more dealers now optimize their marketing operations to increase revenue and improve their bottom line. Search engine optimization, social media management, email automation, link building, blogging — these are just some of the marketing methods auto dealers are using in 2017.
Auto dealership management programs can also help. This software helps you market your small business to a wider audience and increase car and truck sales. You can manage daily marketing tasks, such as social media management, from one screen, helping you target lucrative prospects. Use this software to find the best communication methods — email, SMS, social media, etc. — for lead generation, and drive more customers to your web pages.
The best auto dealership management software comes with powerful analytics. These insights shed light on your automotive marketing activities, so you can analyze campaigns with a click of a mouse or touch of a finger. Auto dealership management applications provide you with unparalleled intelligence about your small business, including which customers visit your website and how many car sales you have made in the last month.
Whether you sell new or used vehicles, improving your digital marketing processes is a necessity. Thirty-four million Americans plan to purchase a car in the next six months, and these consumers are nearly twice as likely to be influenced by auto-focused digital marketing than the rest of the population. Moreover, automotive customers are 71 percent more likely to be swayed by digital marketing across various retail categories than a regular consumer. Auto dealership management software makes it easier to target these customers.
2. Simplify Everyday Tasks
Auto dealership management programs store customer information in one place, making it effortless to communicate with consumers. Just like customer relationship management (CRM) software, these programs track interactions at every point of the customer lifecycle. As a result, you can manage appointments and communications from your desktop or mobile device.
These programs also simplify other customer-focused tasks. Whether you need to order auto parts for a consumer or arrange a test drive, auto dealership management software has all the tools you require. Everything you need is available on one screen, and you can navigate customer profiles and appointment schedules even if you don’t have an internet connection. Some auto dealership management programs save your data in the cloud, so you can access information about customers and clients wherever you are in the world.
Many consumers say that buying a car is a long and laborious process. Auto dealership management software makes things a little simpler. Dealers can respond to customers more effectively and resolve complaints in a speedy time frame. Improving customer service workflows is important for your small car dealership. Fifty-six percent of shoppers would purchase more cars if the purchasing process was easier, and auto sales could jump by around 25 percent if retail experiences improve.
3. Enhance Payroll Management
Payroll is the bane of every auto dealer, and complex software makes payroll management even more of a chore. Auto dealership management programs provide you with a solution. These applications help you pay your staff on time and without any fuss. The software automates hundreds of payroll-related tasks, so you can get back to selling cars.
Research from the National Small Business Association shows that 14 percent of U.S. businesses spend between six and 10 hours a month on internal payroll, while 9 percent spend 10 hours or more. Auto dealership management programs reduce these times significantly. No longer will you have to number crunch or make manual calculations. This software does all the hard work for you.
These programs will also save you money. Fourteen percent of businesses spend between $1,001 and $5,000 a month on outsourced payroll, while 3 percent spend more than $5,000 — a huge expense for most small dealers. With auto dealership management software, you can keep payroll management in-house and make savings at the same time.
Auto dealership management programs expedite other financial tasks, too. You can use this software to keep track of employees’ hours, calculate wages, file taxes and deductions and identify cost-saving measures across your small business.
Some of the most popular auto dealership management programs include AutoDealer Plus, Dealertrack DMS and BiT Dealership Software. All of these applications automate the everyday tasks that you carry out in your dealership. Use this software to improve marketing, streamline everyday tasks and enhance payroll management.
Looking for Business Financing?