Much more than just a search engine
As one of the most powerful search engines in the world, Google tends to hold the monopoly on a lot of the Web’s thoroughfare. People typically turn to this resource first for a number of reasons, such as its speedy information mining and its ability to function as an all-knowing entity that knows you better than you do, but you might not know just how powerful this tool can be in your quest to grow your small business.
If you’re a relatively low-tech company or a firm based almost exclusively online, there’s bound to be something in Google’s suite that can help you get the most out of your Web experience. All it takes is a little ingenuity, a smidgen of tech insight and the ability to adapt to changes well, as this is one tool that is updated quite regularly. How is constant evolution helpful? For so many reasons, but namely, it’s a point in Google’s favor for being conscious of its brand and knoing how to keep its users happy.
Take a look at the following ways that your business could benefit from adding a little bit of this digital giant’s expertise:
Easy integration and lots of control
One of the best things about Google is its easy inclusion method. Instead of being loosely connected to your employees, you can establish an account that houses all of your staff emails in one place, which simultaneously links everyone together. With this set up, you’re giving employees access to gchat, which is an easy-to-use an instant messaging platform, and a reliable email service that can be tailored to fit the company’s domain name.
Multiple avenues for organization
With an array of content possibilities, such as Google Docs, Presentations and Spreadsheets, it’s easy to host everything you need in one place, which, if you’ve made this tool the company’s primary hub of resources, can make them instantly available to everyone who might be interested. Additionally, these files can be stored exclusively online or downloaded to your desktop, and no matter your preference, they’re retrievable wherever there’s Internet access and a computer.
Smart email capabilities
Have you ever written a long, well written missive, complete with a nod to the attachment you’re sending to a person, only to forget to attach the file? If you’re using Google, that shouldn’t happen as often anymore. Gmail has the very convenient – and somewhat creepy, in a totally convenient sort of way – ability to tell when these things might be happening. For instance, if you write the phrase "is attached" in a message and forget to link the file, a warning message will pop up, telling you that something might be a little off. If this pre-emptive service isn’t enough, Google has also provided you with a bevy of extra controls, such as content filters, labels and customizable message displays to ensure that your productivity is prioritized according to your needs.
The whole platform talks to itself
Not in an A.I., robotic way, but it’s true that Google’s various resources are designed to integrate and coordinate perfectly with each other. For instance, there’s a harmonious balance between the email and gchat interfaces, allowing you to determine how you’d like to split up that communication, and if you’ve made Google a prime component of the company’s infrastructure, it’s easier to collaborate with employees from afar, as you can share your various docs with them with just a click of the mouse.
Google has done a great job at simplifying what could be potentially complex. Just consider how all of the above-mentioned components work together, and now imagine how much more challenging it would be to get the same use out of them all separately. Even though it solves several basic problems, like communication and organization, it does so without a lot of pomp and circumstance – you don’t need a degree in computer technology to set up a Google-based platform, for instance, and once you get the hang of one of its tools, mastering the rest is a breeze.
Whether you’re happy with your current set up or are actively looking for a replacement, Google takes away some of the need for in-house experts. If you can do it yourself, why spend the money on a tech team?