If you want to inspire your team and connect with your customers, make a company vision. This is a clear statement about your business and gives you direction when you get overwhelmed or confused. Follow this simple guide to create your own unique company vision.
1. Identify Your Goals
Identify clear and measurable goals that you want your business to accomplish. Think about ways that you can accomplish these goals. You may place these goals in your mission statement. Consider how you will measure whether you have accomplished these goals and what metrics you will use to make this determination.
Some goals that you may have for your business for the next year may include:
· Provide a solution to a consumer problem
· Increase sales by 25%
· Be recognized as a leader in the industry
· Reduce turnover by 15%
· Be a workplace that motivates your employees and keeps them engaged
After you list your goals, consider each one and your emotional reaction to them. If they do not make you feel impassioned, revise your goals.
2. Consider Your Company’s Values
Examine your business and your own ideals to determine the values of your business. Do you pride yourself on “good communication” or “innovation?” Is it your mission for your product to be accessible to most of the market? Examining the values you want for your company may lead to you realizing that these values are not currently echoed in your business.
Your core values are what your company lives by and continue even as the business grows. Core values may include:
· High customer service
· Hard work
· Individual productivity
· Corporate responsibility
3. Examine Core Questions
To develop a concrete mission for your business, it is important to analyze the strengths, weaknesses and characteristics of the business. Answer core questions, such as:
· What is the current size of your business?
· How large do you want your business to grow?
· What is different about your business?
· How do you measure success?
· What does your business do?
· Which team members are necessary to accomplish your goals?
· What is the business owner’s feelings about the business?
· How do others view the business?
· What is the most important thing the business offers to customers?
· How do people feel about working for the company?
· Who is your target market?
· What is the best part of your business?
The answers to these questions can help you develop your company’s mission. Imagine you are in the future and what you want your business to look like. In addition to answering these questions now, imagine answers for what you would want to say about your business next year and even a few years from now. This information will provide you with the foundation for your mission statement.
4. Prepare and Share
Now that you have fully reflected on your company’s mission, you can prepare it. Keep your vision statement clear and concise. Share you vision with management and members of the organization who will communicate it.
5. Get Feedback
Ask for feedback from management and other members of the organization. Make sure the vision connects with your team members. Forbes reports that employees who do not find their company’s vision meaningful have an average engagement score of 16 percent while those who feel engaged have scores 18 percent higher than average. Revise your vision so that it resonates with your team.
Your company vision will provide you with direction for your business. These steps can help you quickly make a company vision that your customers and employees connect with.