As the digital world evolves at a rapid pace, new marketing potential is constantly emerging, so the question is how to harness it. The good news is that it doesn’t have to be a burden on either your time or your budget as there are plenty of free or affordable tools and resources out there that are designed to make your marketing both more powerful and more effortless.
1. High Quality Video Content – Ready & Waiting
Thankfully, you don’t have to be super arty, creative or a pro at graphic design to put premium quality, share-worthy video content out there that makes a noise for your brand or business. A site like Waymark is a treasure trove of professional, HD video templates for promotions or ads that are ready and waiting to be customized and shared with your followers, subscribers or customers. Their huge range covers all kinds of different styles and themes so that you can find a template that suits your brand, target audience, content and marketing aims. Each one has been designed by a team of professional producers, and is quick and easy to customize. At $99 per video (or two videos a month for $99) it’s likely to be far cheaper than employing your own video production team, and you don’t have to compromise on quality.
2. Professional Graphic Design – Done For You
Similarly, if you know where to look, you can achieve professional quality visual content for your website and online marketing, without enlisting the costly services of a top graphic designer. Canva offers a great selection of templates, images and icons for social media that you can customize in just a few clicks. Plenty of their resources are free to use, or you can pay-as-you-go for certain premium elements. GraphicRiver is another bustling marketplace for fonts, icons, logos and graphics from a global community of professional designers, starting from as little as a couple of dollars.
3. E-mail Marketing – Without the Hassle
Email marketing can be a great way to keep in touch with existing and potential customers, to share content and promote products and services, but it can also be time-consuming and can even backfire if it’s not done right. Using marketing automation and campaign tools, such as MailChimp, Campaign Monitor or Bronto, helps you to build a subscriber database, send targeted, relevant and personalized content to the right people, run email marketing campaigns and track their performance – all without adding to your daily to-do list. MailChimp’s basic package is free, so it’s well worth a try, and you can get more advanced branding and targeting features from just $10 a month.
4. Content Strategy – Right Place, Right Time
One of the keys to effective marketing is to know your audience and engage with them in a way that is relevant and timely. This makes tools like Buzzsumo and Curalate invaluable in the digital age! They identify trending topics in your niche, let you know what kind of content is performing well among your target audience, and also help you to leverage the most powerful influencers of the moment. Again, you can usually get a basic package for free, or pay a monthly subscription that’s scalable to your business and your needs.
Trendspottr even uses intelligent analytics to predict the rise of trending topics across social media, and the viral potential of content, so that you can stay one step ahead. This helps you to pick your moment and share the right content at just the right point for maximum impact and exposure.
5. Optimization – Making Your Own Site Work Harder
Finally, your own website has the power to be so much more than your digital storefront. With the right tools and strategies, it can give you an invaluable insight into your online customer base and how they are engaging with your business, and can powerfully complement your other marketing efforts.
Tools like Google Analytics make it easy to track and report on your website traffic and user behavior, which you can use to improve your site and inform your marketing approach. It also pays to make use of sites like GTmetrix or Pingdom to check how fast your pages load, and for recommendations on how to improve your site’s performance. A basic speed test is free, but you can also sign up for different levels of ongoing monitoring, analysis and reports.
It almost goes without saying, but making it as easy as possible for people to share your content on sites like Facebook, Instagram and Pinterest is one of the cheapest, easiest and most effective ways of reaching your audience and gaining all-important exposure. Marketing really can be as simple as that!