Halloween may be just around the corner, but it’s never too late to start taking advantage of the spirit and enthusiasm of the occasion to market your small business. Everything from decorating your store to expanding your target audience will give your company a leg up on the competition. Try these four scary strategies to promote your small business during Halloween:
1. Decorate to impress
Starting with your window displays, get in the spooky spirit with a couple of Halloween decorations. Carve two or three jack-o’-lanterns and light them up in your windows or set up an inflatable ghost by your front door to give your store a fun touch that will delight customers and attract passersby. This festive approach is effective for all types of businesses and a few decorations won’t cost much.
2. Market to all age groups
The National Federation of Independent Business pointed out that Halloween is the perfect time to appeal to all age groups, regardless of your usual target audience. For example, if your products and services are more for children than adults, advertise a Halloween costume party with games and food for children, but remember that older customers see this as a time to celebrate as well. Provide adult beverages or chances to win date nights to nearby restaurants to make your event appealing to everyone.
On the other hand, leaving your door open and offering candy to customers as they come and go will make entering your store exciting for children who accompany the adults that buy from you. Going all out and allowing your employees to dress up in their costumes will also contribute to a festive store environment that appeals to people of all ages.
3. Use the holiday to advertise your unique products
Halloween is ideal for promoting even the most unique products. Even completely nonrelated businesses can use the day to increase sales. If your store sells outdoor lighting fixtures, for example, start a campaign that focuses on the importance of having your driveway and porch well lit for trick-or-treaters.
4. Get creative with virtual trick-or-treat bags
Business management platform Zozi Advance recommended using a virtual trick-or-treat bag campaign during Halloween. Email customers with a headline that says something like "Did you get a trick or a treat?" This entices consumers to open the email. You could give those who got a "treat" a discount while customers who receive a "trick" may get a creative ad for a special sale at your store. This is a unique way to engage and interact with your clientele.