Marketing, recruiting, financing – these are just a few of the many tasks that you must learn to perfect as a small business owner. Even if you’ve hired a qualified team to assist you, you’re still responsible for ensuring these aspects of your company are executed efficiently and bringing in sufficient revenue that will lead to success over time.
So, how do you make sure that you’re taking the right steps? Refer to advice from experienced and successful business owners who have been in your shoes. Check out these books that are known for providing effective small business growth tips.
1. ‘Virtual Freedom’
"Virtual Freedom" by successful businessman Chris Ducker is the perfect book for small business owners who may be feeling the pressure that often comes with having to take on multiple roles. Ducker discusses "superhero syndrome," or the idea that SMB owners have to do everything on their own to efficiently grow their small companies.
Whether you’re in need of in-house or virtual assistance, the book offers suggestions for affordable outsourcing in areas that you may not have time or proper expertise for. Ducker highlights three factors to consider as you determine which areas of the job it’s time to find help with: the things you shouldn’t be doing, the things you really don’t like doing and the things you’re not good at.
2. ‘Out of the Crisis’
The New York Times recommended "Out of the Crisis" by W. Edwards Deming, also known as "the father of quality management," for business owners who are looking for strategies that enhance the way that their current management style impacts their daily processes and staff. Deming focuses on the fact that it often takes willingness to learn and a commitment to experimenting with new philosophies over an extended period of time before business owners see real success. He also continuously warns readers throughout the book that those who expect to see results quickly are bound to end up disappointed and are likely to give up on their goals. This serves as a motivating factor to push readers in the right direction.
3. ‘Made to Stick: Why Some Ideas Survive and Others Die’
Written by brothers Chip and Dan Heath, "Made to Stick" should be one of your go-to books when it comes to marketing advice. Whether you’re starting your first marketing campaign or simply haven’t had much luck selling your products online, the Heath brothers will provide you with useful processes to not only put your products online, but make them resonate with customers. The Internet is constantly evolving with new sites, so it’s important to know how to develop campaigns that grow along with these changes.
4. ‘Getting Things Done: The Art of Stress-Free Productivity’
The book’s author, David Allen, is a productivity consultant who is most famous for having developed his time-management method known as "Getting Things Done." With so many different roles to take on, many SMB owners struggle to stay organized and productive. Allen offers business owners some key insights into how to maintain high levels of productivity. What does he describe as the key to enhancing productivity in the office? He recommends being able to relax and provides a detailed process to help you do so.
Owning a business is a job that constantly changes depending on the state of your company and other factors like the economy. It demands you to be on your toes when new problems arise. Although it may seem impossible to be fully prepared for whatever comes your way, building off the experiences of others will make these situations easier to handle. Use these books to point you and your small business in the right direction.